Insight_China is frog’s new analytical report magazine on Chinese consumers. For U.S. businesses growing in China, we launched the magazine to feature research and surveys on Chinese consumers’ culture. The magazine was launched in May 2013.
The challenge for this project was to design numerous infographics cohesively and yet keep them individually interesting. Since we had a lot of photograph resources, our design solution was to incorporate vector image and photography together to come up with visually stronger infographics. Perfect bound publication, 120 pages, 7.25" x 9.5".