The Bark is an award-winning magazine highlighting modern dog culture. Over the past eighteen years, The Bark has chronicled America’s love for dogs, the evolving status of canine pets, and their role in society. Subsequently, it addresses the incredible rise in services and products associated with this cumulative growth. The Bark is now the recognized expert on the social/cultural world of dogs in America, and what they mean to American dog lovers. “thebark.com” is the online platform for the magazine; this includes an archive of all past issues and is a central hub for the dog-loving community.
OPPORTUNITIES FOR IMPROVEMENT
Re-imagine the heavy-handed advertising layout
Simplify site architecture, which is currently difficult to navigate because there are too many (repetitive) categories
Simplify the text heavy layout
The Bark is about the bond between people and dogs. My approach in redesigning the website was to engage people (contributors, dog owners, researchers, scientists, and just-plain-old-dog-lovers) by narrowing down the categories to be less repetitive and simplifying the text heavy layouts. Specifically, I:
Designed a new navigation system, which allows readers to understand where they are within the site.
Highlight stories of contributors and readers
Encourage people to share their stories
Create a sub-table of content for a longer article
Personalization - “Save the article” feature
Showcase the Bark's history
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Main Home Page
Article Landing Page & The Bark Magazine Archive Page